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Lynx space competition at Superbowl from Daily Mail

Lynx (deodorant) in association with Lynx (XCOR) announce space competition.

London 9/1/13

In a huge promotion, men in astronaut suits roamed London's West End and the Tube (underground) to promote a new competition announced today by Lynx and Lynx.
The final stage of the competition prize will see 4 lucky entrants going to Lynx Space Academy in Florida before one is chosen for a sub-orbital flight.